David Kiley of BusinessWeek discusses the viability of a potential Chrysler-Fiat merger -- Listen Now.
Kiley makes a great point: on paper, both Chrysler and Fiat seem like two perfect complimentary companies. However, despite these potential benefits, each company has tremendous obstacles to overcome. Quality, for example, is something neither Chrysler or Fiat is known for in the United States. For the marketplace to reward them, the company needs to make a tremendous impression on the consumer while managing to solve other important issues like fuel economy.
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